Philly River Stroll
In the summer of 2020, FCM Hospitality introduced the Philly River Stroll, a series of pop-up outdoor eateries along the Delaware River waterfront, connecting Race Street Pier, Cherry Street Pier, and Spruce Street Harbor Park. This initiative provided Philadelphians with safe, socially distanced dining options during a challenging time. (6abc.com)
As Marketing Director for FCM Hospitality, Neina Langford played a pivotal role in bringing the Philly River Stroll to life. With a clear understanding of operations and a sharp ability to articulate client visions, Langford ensured the concept could be marketed safely and successfully during the height of the COVID-19 crisis. By aligning marketing strategies with operational feasibility and public health guidelines, she helped create an inviting and structured experience for guests while maintaining the highest safety standards.
The Philly River Stroll featured three distinct venues:
The Water Garden at Spruce Street Harbor Park: A floating restaurant offering 125 socially distanced seats, allowing guests to dine over the water.
The Garden at Cherry Street Pier: A spacious area with over 200 seats, where guests could order food and drinks contactlessly and enjoy a variety of casual fare.
River Beer Garden at Race Street Pier: A casual spot featuring shaded picnic tables accommodating groups of up to six, serving beer from Mainstay Independent Brewing Company and light bites.
Langford’s expertise in bridging marketing and operations ensured that all venues adhered to strict health and safety protocols, including mask mandates when not seated, socially distanced layouts, and touchless ordering systems. Her ability to quickly adapt and communicate clear strategies allowed FCM Hospitality to successfully launch and sustain the Philly River Stroll, giving Philadelphians a much-needed sense of normalcy during uncertain times.
This initiative not only showcased FCM Hospitality’s commitment to innovation and community engagement but also highlighted Langford’s ability to execute high-level marketing strategies while ensuring operational success—even in the most challenging circumstances.
