The Garden At Cherry Street Pier

Turning Vision into Success: How Strategic Marketing and Event Execution Can Elevate Your Business

When The Garden at Cherry Street Pier reopened in 2022, it wasn’t just about launching a venue—it was about creating a highly marketable, guest-friendly experience that would drive revenue and community engagement. As Special Events and Marketing Director for FCM Hospitality, Neina Langford played a key role in ensuring this project’s success by strategically positioning The Garden for mass media appeal and operational efficiency.

By clearly articulating the menu and offerings for broad audience engagement, Neina worked to make the concept exciting, approachable, and buzzworthy. She ensured that messaging resonated across marketing channels, capturing both local and tourist interest while aligning with operational capabilities. Her expertise in event execution, marketing strategy, and guest experience optimization allowed The Garden to open with strong momentum and sustained success.

This is exactly what Quintessence Hospitality does for businesses—helping teams refine their messaging, streamline operations, and maximize revenue potential. Whether you’re launching a new concept, revamping an existing space, or looking to execute high-impact events with precision, Neina and her team provide the strategy and hands-on execution to bring your vision to life.

Looking to launch or refine your venue for success? Let’s make it happen. Reach out today.